The Next Generation of Customer Operations: Turning Every Interaction into Advantage

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Digital Colleagues
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Powered by Amazon Connect and Digital Colleagues

  • May 14, 2026
  • 4:00 – 6:30 PM
  • Reply House | 38 Grosvenor Gardens, London, SW1W 0EB

For most organisations, customer operations remain one of the largest and least optimised cost centres in the business.

At the same time, customer expectations are being reset by seamless digital experiences — where you can track, change, or resolve something in seconds, without speaking to anyone. That is now the benchmark, regardless of sector. Margins are tightening. Differentiation based solely on product is no longer enough.

The question facing leadership teams is simple: How do you meet these expectations while materially reducing cost to serve?

The answer lies in rethinking the role of every customer interaction. Leading organisations are no longer treating service as a cost of doing business. They are turning it into a source of operational leverage — reducing avoidable demand, increasing retention, and scaling service without scaling cost.

Join Reply and Amazon Web Services (AWS) for a strategic session designed for senior leaders navigating this shift.

We'll explore how Amazon Connect and AI-powered digital colleagues are enabling organisations to:

  • Resolve inbound queries in real time, reducing pressure on contact centre advisors
  • Anticipate and prevent issues before customers ever need to make contact
  • Automate high-volume interactions without sacrificing customer experience
  • Free human teams to focus on complex, high-value engagement

You'll leave with:

  • A clear understanding of the commercial upside for your business
  • Real-world proof points from organisations already making the shift
  • A practical starting point to deploy these capabilities in your own operation

This is your opportunity to see how forward-thinking organisations are redefining customer operations — and creating real operational advantage.

Register here

Matt Hull

Matt Hull

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